There are some pieces that just resonate with people for one reason or another. Originally done for a card game, the Giant Octopus art has gotten a really good response. For those who have asked, yes, it was done a few years before the octopus in this great commercial.
I've been asked for permission several times to use it for tattoos or t-shirts. As a person with an absolute adoration of Cephalopods, the interest in the art isn't mysterious to me at all.
I recently got contacted by Valerie Hayken, hoping to use the image for a beer label, and asking for the rights to use it. The label was a personal project for her, so it was really nice surprise to be asked at all. As it turned out, Valerie's an extremely talented professional photographer, so is very conscientious and considerate when it comes to artists rights.
So a few days ago UPS shows up at our door with a mystery box - containing two very well padded, octopus-adorned bottles of VERY tasty beer!